Shawn Mendes | AG Artists
influencer gifts & fan send outs
Summer of Love
Conceptualized, designed, produced and mailed out a 200-person influencer send-out in conjunction with the hit single launch of “Summer of Love,” by Shawn Mendes. Branded merchandise and curated product was packaged in custom black linen boxes and black velvet drawstring bags, with attention paid to all surfaces for effective and tasteful brand messaging. That magic always lies in the details lead us to include a diaphanous vellum overlay that greeted the recipient upon opening the boxes, gold shimmer tissue lining, a ribbon tie of the 2-box gift with a gold hand-dyed silk ribbon, and a hand-signed note card from Shawn that finished off the send-out.
Señorita
Conceptualized, designed, produced, and mailed out a 350-person fan send out in conjunction with the single launch of “Señorita,” by Shawn Mendes and Camila Cabello, from the deluxe edition of Mendes’ self-titled third studio album through Island Records. A VHS video was wrapped in a vellum overlay featuring supplied art from the Señorita graphic campaign, secured with a round sticker with Señorita branding. Black string-tie containers, with gold foil branding accents, elevated the overall presentation adding experiential and tactile nuances. Final shipping packaging completed with a label featuring Señorita branding, a client-supplied silhouette image of the entertainers.
