Soolip - The Brand
soo(•)lip (soo'-liˇp): 1. a place where beauty and inspiration are a part of every day 2. Chinese; one’s life destiny is to seek wisdom 3. Wanda’s middle name
Soolip is a modern lifestyle brand responsible for establishing fine stationery and luxury paper on the fashion map. Founded by the innovative, beautiful and soulful Wanda Wen.
An admired brand with a strong point-of-view in the worlds of design, Soolip is the artisanal supplier preferred by celebrities and trendsetters of all that is tactile and sensual.
Soolip and its Co-Founder Wanda Wen are synonymous with inspired design, the modern blended with the handcrafted. Defining a new kind of luxury, one of time and slowing down for life’s simple pleasures. Soolip provides a sophisticated style of gracious living, rooted in simplicity, that is eco-conscious and joyful.
“What really matters today is the conveyance of thought. Stylishly.” - Wanda Wen
Wanda Wen’s unremitting romance with the artisanal and the inherent beauty therein has made the co-founder and creative force of Soolip, the renowned stationer and artisanal paper arts boutique on Melrose Avenue in West Hollywood, California, a true presence in the world of sought-after, hand-styled luxury.
A purveyor of all things thoughtful, beautiful and touched by hand, for Wen, no detail is too small, no passion too big. A consummate entrepreneur with a business degree from the University of Southern California and a curated eye for style, Wen spent more than a decade working in the fashion industry for designers Perry Ellis, Stephen Sprouse and Isda & Co. before parlaying her own passion for the finer elements of style, never trends, into the debut of Soolip in 1995. A showcase of paper arts, artisanal personal and home accessories and couture findings, Wen’s specialty boutique soon became favored by tastemakers and the Hollywood elite and remains the destination for time-honored traditions and gift giving reinterpreted for the modern day.
For Wen, the nonpareil statement of personal luxury is never of the ordinary but of the art of the hand and heart. The allure of the artisanal and the fashionable is evident throughout the celebrated Soolip lifestyle brand: the Soolip retail store; the Soolip custom letterpress design studio creating custom stationery, wedding and special occasion invitations and a signature line of greeting cards; Soolip corporate offering branding, luxury packaging and marketing collateral; the A Soolip Wedding annual modern bridal event; the Soolip Wedding App, an i-phone inspiration board application for brides; and a soon-to-be-launched Soolip Home candle collection, Wen's first foray into home accessories.
Her taste on-point and ever-of-the-moment, Wen has appeared on the Today Show, Style Network, E!, HGTV and the Fine Living Channel, and has been featured in countless publications and websites including the New York Times, Wall Street Journal, Martha Stewart Weddings, Travel & Leisure, Town & Country, W, People, Vogue, InStyle, Elle Decoration and Los Angeles Times.
An expert gift wrapper and spokesperson for the Scotch Brand, Wen has served as a judge for Scotch Brand's Most Gifted Wrapper Contest. The go-to giftwrap stylephile in Los Angeles, Wen shares her expertise in her book The Art of Gift Wrapping (Potter Craft/Random House), a visually tantalizing, inspiring and resourceful how-to on the art of gift wrapping.